Promotional products for marketing teams
Trade-show booths, campaign kits, customer giveaways, partner gifts - branded merchandise that actually makes it home + gets used.
Marketing's swag spend has the highest measurable ROI of any merch category - but only if attendees take it home. Here's how marketing teams use us.
What marketing teams typically buy
- Trade-show booth swag. Tiered by lead temperature: floor-traffic items (-3), lead-bait ($5-10), warm-lead kits (5-35), VIP gifts ($40+). Full trade-show swag guide here.
- Booth-staff apparel. Embroidered polos / quarter-zips so your team looks like a team. The line item with the best return on any booth budget.
- Customer giveaway campaigns. "Order before X and get this swag pack." Drives top-of-funnel + creates social-share moments.
- Partner / channel gifts. Quarterly check-in kits to keep your brand top-of-mind with your channel partners.
- Event activation kits. Branded materials for sponsorships, conference booths, customer dinners, and field-event boxes.
- Direct-mail dimensional pieces. Custom-printed boxes with branded swag inside - dramatically higher open rate than paper mail.
What converts vs what gets thrown away
| Converts | Floor trash |
|---|
| Insulated stainless drinkware | Generic plastic pens under $0.40 |
| Quality cotton totes (10oz+) | Paper notepads |
| USB-C cables (6 ft+) | Stickers (B2B shows) |
| Hardback notebooks | Bumper stickers |
| Branded socks (yes really) | Cheap drawstring backpacks |
| Custom-shape stress balls | Generic stress balls |
Planning backwards from a trade show
- Quote, lock the design, approve the proof. Nothing starts until the proof is approved.
- Production. Each product publishes its own production time - your quote shows it for what you picked.
- Freight to your venue, plus a buffer for freight delays.
Rush production is available on most items. Tell us your date at quote time and we'll tell you what fits.
Common questions
How much swag should I order for a 10x10 booth?
250-500 floor-traffic pieces for a single-day show; 1,000-2,000 for a 3-day show. Plus 50-100 premium items reserved for warm leads only.
Can you ship directly to the venue?
Yes - we coordinate with the show drayage company on routing, advance-warehouse delivery dates, and freight class. Tell us the show + dates.
Do you handle dimensional direct mail?
Yes - branded boxes + tissue + custom-printed cards + the swag itself, all kitted and individually addressed. Tell us your mail date and we'll scope it.
